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Atlas Analytics

So You Missed “Buy The Dip.” What Should You Do Now?

Atlas Analytics' Weekly Subscriber Update

Jake Schneider's avatar
Jake Schneider
Jun 22, 2025
∙ Paid

Between April and mid-May, I consistently advocated for retail and professional investors alike to buy the dip.

If you listened, the financial markets rewarded you. 

Between Tuesday, April 8 and the close of market on Friday, June 20, the XLK (an ETF that tracks the technology sector) appreciated by +34.4%.

The other major indices surged as well:

  • QQQ (NASDAQ-100): +27.1%

  • SPY (S&P 500): +20.3%

  • DIA (Dow Jones Industrial Average): +34.4%

With that rally, Atlas Analytics believes the market trading price for the XLK (and the market writ large) is approximately at parity with its fundamental value. (What is fundamental value? See the Tale of Two Prices post).

So, if you missed the “Buy the Dip” rally, what should you do now?'

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